Services 2 — John Wise Consulting | Cultural Strategist | Semiotics | Strategic Foresight

Each engagement involves a combination of:

Custom Insights to make sense of critical themes, form early-stage hypotheses through inductive sense-making, and ask better questions of existing data.
Strategic Consulting to help prioritize and make use of the core insights. This is where insights become opportunities.
Conceptual Frameworks to better define amorphous or subjective cultural subjects, like Identity or Generational change

The following cultural ‘ecosystems’ structure daily life for every consumer, in every market, at all times:

Contextual ecosystems shaping everyday life, for everyone and every business.These include transportation and travel infrastructures, education and learning systems, evolving definitions of home &family, and several others

Transactional (or commercial) ecosystems creating avenues for consumers to engage with businesses/organizations, and the products they create. These ecosystems include retail environments, brand portfolios, eCommerce platforms, industries & product categories, and media channels

John Wise Consulting brings a powerful set of approaches to help strategists and marketers to…

Build a more culturally-attuned brand positioning
Create brand campaigns & marketing initiatives that drive business outcomes
Find brand whitespace in a sea of competitors fighting for commoditized emotional benefits
Fuel early-stage innovation ideation by looking at peripheral categories and industries
Develop sharper hypotheses before investing in consumer research, Segmentations, Journey Mappings, or Brand Trackers
Shape and structure 3-5 year plans with an eye on wider cultural ecosystems shaping our everyday life
Widen the scope of consultative sales & thought leadership initiatives to make them feel bigger, more impactful, and more nuanced